Privacy Policy

Last updated: April 28, 2026

Pet Analytics ("we", "us", or "our") operates the petanalytics.xyz website and associated services (the "Service"). This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you use our Service. Please read it carefully.

1. Information We Collect

We may collect the following categories of information:

• Personal information — name, email address, and contact details you provide when signing up or submitting a questionnaire.
• Pet information — details about your pet (species, breed, age, health history) that you enter into our questionnaires.
• Usage data — pages visited, time spent, browser type, IP address, and referring URLs, collected automatically via server logs and analytics tools.
• Cookies and similar technologies — small files stored on your device to remember preferences and enable certain features.

2. How We Use Your Information

We use the information we collect to:

• Provide, operate, and maintain the Service.
• Generate and display pet health analytics for veterinary professionals.
• Communicate with you about your account, updates, or support requests.
• Monitor and analyse usage to improve the Service.
• Detect and prevent fraudulent or unauthorised activity.
• Comply with applicable laws and legal obligations.

3. Sharing of Information

We do not sell your personal information. We may share it in the following limited circumstances:

• With your veterinarian or care provider — when you submit a questionnaire, the results are shared with the relevant veterinary practice.
• Service providers — third-party vendors who help us operate the Service (e.g. cloud hosting, email delivery) under confidentiality obligations.
• Legal requirements — if required by law, court order, or to protect the rights and safety of our users or the public.
• Business transfers — in connection with a merger, acquisition, or sale of assets, where personal data may transfer to a successor entity.

4. Data Retention

We retain your personal information for as long as necessary to fulfil the purposes outlined in this policy, or as required by law. When data is no longer needed, we securely delete or anonymise it.

5. Cookies

We use cookies to maintain session state and understand how visitors interact with the Service. You can instruct your browser to refuse all cookies or to indicate when a cookie is being sent. However, some features of the Service may not function properly without cookies.

6. Data Security

We implement reasonable technical and organisational measures to protect your information from unauthorised access, disclosure, alteration, or destruction. No method of transmission over the internet or electronic storage is 100% secure, and we cannot guarantee absolute security.

7. Your Rights

Depending on your location, you may have the right to:

• Access the personal information we hold about you.
• Request correction of inaccurate or incomplete data.
• Request deletion of your personal information.
• Object to or restrict certain processing activities.
• Withdraw consent where processing is based on consent.

To exercise any of these rights, contact us at me@lukemccartney.com.

8. Third-Party Links

The Service may contain links to third-party websites. We are not responsible for the privacy practices of those sites and encourage you to review their privacy policies before providing any personal information.

9. Changes to This Policy

We may update this Privacy Policy from time to time. When we do, we will revise the "Last updated" date at the top of this page. Continued use of the Service after changes are posted constitutes your acceptance of the revised policy.

10. Contact Us

If you have questions or concerns about this Privacy Policy, please contact us at:
me@lukemccartney.com